Posted inProgramming Strategy
Top of hour turn off? Why it’s time to rethink how we do the news
Is it time to think differently about the news we broadcast?
Posted inStrategy
Rethinking radio is essential to its long-term future
Steve Randall argues that radio should learn from TV to avoid losing relevance.
Posted inStrategy
How to keep your radio station relevant in a world of infinite choice
In this world of possibility, is it realistic to expect a small community or commercial station, perhaps in a broadcast area of only a few thousand people, to have relevance?
Posted inProgramming
Your listeners want to know what’s on locally, but are you missing a trick?
Most community radio stations provide local information at their core but there are lots of ways to deliver this.
Posted inOperations Strategy
Being ‘the local radio station’ is not enough in a cynical world
To be sustainable you have to be an active participant in your community
Posted inMarketing Operations
Events: making the most of the opportunity
How your radio station can get the most out of attending events.
Posted inOperations
Selling the magic: how radio can learn from a world famous brand
Disney are masters of managing their brand - what can radio learn from them?
Posted inOn Air Team Presenter Coaching Presenters
One listener that no presenter should ignore
There’s a common misconception that all radio presenters love the sound of their own voice.…
Posted inProgramming
Era of eras is over: there’s a better way to schedule music
How do you select what type of songs are played on your radio station and where?
Posted inStrategy
Complement to compete: how to ensure your share of record radio listening
It can be hard to compete, especially if you are in a small market. But it's easier to complement.
