Community radio is more than just a medium; it’s a lifeline that connects people, stories, and passions.
In this episode, Steve Randall is joined by Kyle Scott, founder and CEO of Affinity Media, to explore the dynamic world of Radio Shields. Situated in the northeast of England, Radio Shields is not just a station—it’s a beacon of community spirit and local engagement.
Kyle shares his journey of establishing Radio Shields, a community radio station that has become an integral part of South Tyneside. From its inception, the station has focused on bringing back local radio to the northeast, creating a platform that truly represents the community. With more than 40 volunteers, including Kyle himself, Radio Shields thrives on passion and dedication.
The challenges of funding are real, but Kyle’s strategy of building strong relationships with local businesses has been fruitful. With ten local businesses now supporting the station, Radio Shields is able to meet its core running costs, ensuring it continues to serve the community.
Kyle’s approach is simple yet effective—let passion lead the conversation. His enthusiasm for local radio and community engagement resonates with businesses, encouraging them to support this non-profit venture.
Radio Shields is not just about broadcasting; it’s about being present in the community. From hosting live events like the South Shields dog show to providing football commentary for South Shields FC, the station is at the heart of local life.
These events not only create engaging content but also strengthen community ties, making Radio Shields a trusted source of local information.
The programming at Radio Shields is diverse, catering to a wide audience. With mainstream hits, local news, and specialised evening shows, there’s something for everyone. The station also champions local talent, offering a platform for local artists, musicians, and even poets to showcase their work.
Kyle’s story is a testament to the power of community radio. His passion and commitment have not only brought Radio Shields to life but have also made it a vital part of the community.
This episode is a must-listen for anyone interested in the impact of local radio and the importance of community engagement.
