Measuring community radio’s social gain

How does your community radio station deliver social gain? And how can this be measured to fully demonstrate the value that your station brings to your community?

Ofcom has commissioned new research to find out how best to measure the social gain of community radio and it wants to hear from you by the end of February 2024.

Research firm Wavehill is conducting the study and says: “This research is a unique opportunity for the UK community radio sector to share their ideas and experiences on the social benefits that the sector provides, and how best it can be captured.”

The results could lead to better resources and guidance for the community radio sector to drive social gain.

You can view the questions and take part in the survey here.